The 2008 PRIMA Conference is history, and one of the results is the election of new officers. They are:
Congratulations to the 2008-2009 officers, and thanks to the 2007-2008 officers for their service.
Photos from the October 2007 PRIMA Conference (at Camp Kanuga) are now online here.
Perhaps this serves as a good preview of all the fun you’ll have at the 2008 Conference (Oct. 1-3). Just replace the mountains with the beach.
Enjoy!
There's been a change to the details on a presentation at the upcoming PRIMA fall conference.Here's the correct description of what is sure to be an interesting presentation by Lynne Kilgore and Mark Little of Central Piedmont Community College.
Stop Driving With the Rearview Mirror: Using Market Research Best Practices to Get in Front of Your Customers and Stay There
College marketing departments are increasingly under pressure to deliver customer-targeted communications that generate high volumes of inquiries and produce strong ROIs. In this session, Central Piedmont Community College will share its model for segmenting the College customer base, assessing customer needs and attitudes, incorporating the resulting data into compelling marketing tactics, and verifying the results.
Presenters:
Lynne Kilgore
Marketing Research, Media and Production Coordinator
Central Piedmont Community College
Charlotte, NCLynne has worked for the past four years in marketing and marketing research positions at Central Piedmont Community College. Prior to focusing on marketing research as a career path, Lynne worked in the academic research community, first as a survey software tester and data manager, and then on the other side of the house as a research grants and contracts administrator.
Mark Little
Program Promotion Director
Central Piedmont Community College
Charlotte, NCMark has worked for the past 14 years in various marketing capacities at Central Piedmont Community College in Charlotte, NC. He received an Innovation award in 1998 for his work developing an internet presence for CPCC’s Corporate and Continuing Education division. Mark has worked in eMarketing and account management since transferring to CPCC’s marketing department in 1998.
Update No. 2: the trip to Ingram Planetarium is no longer on our schedule. Still might be a nice place to visit while you’re there.
Contact our officers if you’re interested in attending the conference. It’s less than 2 weeks away!
Go to http://prima-nc.org/ and click on the PRIMA Fall Conference logo to find out details on the conference, which will be held Oct. 1-3 at Sea Trail Golf Vacation Resort and Convention Meeting Center in Sunset Beach, NC.
Businesses interested in sponsoring the conference and showcasing their products and services to PRIMA members should check out http://prima-nc.org/sponsorship.htm
PRIMA President Karen Tatum has announced the dates and location of the next PRIMA Professional Development Conference:
Wednesday, Oct. 1 through Friday, Oct. 3 at Sea Trail Golf Vacation Resort and Convention Meeting Center in Sunset Beach, NC (http://www.seatrail.com). More details will be forthcoming.
Also, congratulations are in order to Karen Tatum and fellow PRIMA officer Chris Vaughn, who were recently married. Best wishes to the newlyweds!
Now on the website at http://www.prima-nc.org/307_main.htm – I have completed uploading all photos from the March 2007 PRIMA conference, which was held at Carolina Beach. If you’ve checked out some of these pages before and seen the dreaded white boxes with an X in the upper left-hand corner, check it out now.
Next up: all the other conference photo collections…
New on the website: go to http://www.prima-nc.com/about.htm to find the new PRIMA Membership directory. I’ve also made a few other minor changes.
Andrew, I just wanted take this opportunity to say thanks for all the work you’ve done so far with PRIMA site. Please feel free to give me a shout out if you need a hand with anything or need something graphical created. I know that your hard work is already greatly appreciated 
This is a test of the new PRIMAblog.