New PRIMA Officers elected!

October 18th, 2010

At last week’s PRIMA conference, new officers were elected. They are:

President Bonnie Davis, Director of Public Information, Piedmont Community College

Vice President Mike Gavin, Isothermal Community College

Treasurer Carolyn Reinhardt, Catawba Valley Community College

Secretary Ben Casey, Pamlico Community College

Western Director Chad Treadway, Wilkes Community College

Eastern Director Mary Tom Bass, Edgecombe Community College

Central Director Adam Brooks, Central Piedmont Community College

Webmaster Morgan Steele, Central Carolina Community College

Congratulations to all these new leaders!

Tentative Agenda for Conference Released

June 23rd, 2010

Check out the tentative agenda for this fall’s PRIMA Conference (Oct. 13-15, 2010) on the PRIMA site at:

http://www.prima-nc.com/PRIMA-Conference-Agenda-6-23-10b.pdf

We’re looking forward to learning more about social media, including Facebook and Twitter, among other topics.

2010 PRIMA Conference Dates Announced!

March 8th, 2010

Save the date!

PRIMA Conference 2010

Wednesday - Friday, Oct. 13-15, 2010

Mid Pines Inn in Southern Pines

For more information, contact Rosemary Britt at 704-272-5342 or rbritt@spcc.edu.

Check the PRIMA website soon for more details, including registration, vendor and sponsor forms.

Feb. 17 Webinar: Planning and Branding

February 17th, 2010

Here is a link to the PRIMA webinar we had this morning (Feb. 17). Eric Sickler with Stamats did a great presentation on ”Developing an integrated plan, process and branding strategy at your college.” Once the presentation loads, slide the tab on the bar at the bottom of the screen to the 4:40 mark. This is where the program really gets underway.

https://sas.elluminate.com/p.jnlp?psid=2010-02-17.0726.M.E8B9FAA6DFABCAB3E002F4B79A86DD.vcr

Enjoy!

Webinar: Measuring and tracking the success of marketing and public relations efforts

February 3rd, 2010

If you haven’t yet participated in a webinar for PRIMA members, here’s a way to see what you’ve been missing. Click on the link or paste this address into your browser:

https://sas.elluminate.com/p.jnlp?psid=2010-02-03.0720.M.E8B9FAA6DFABCAB3E002F4B79A86DD.vcr

This is from Feb. 3. Eric Sickler with Stamats presents “Measuring and tracking the success of your marketing and public relations efforts.”

Once the presentation loads, slide the bar at the bottom to the five-minute mark where the actual presentation begins.

If you want to participate in future PRIMA webinars like this one, join PRIMA today. Eric Sickler will be back with us live on Feb. 17 at 10 a.m. talking about “developing an integrated plan, process and branding strategy at your college.”

A Message from the President of PRIMA, Rosemary Britt (UPDATED)

January 8th, 2010

Happy New Year! The economic crunch of 2009 took a painful toll on PRIMA and kept us from holding our annual fall conference, but there’s still life in us! Please make plans to renew your membership or join PRIMA for the first time because we’ve got some great webinars scheduled.

For only $20 for an individual membership or $50 for an institutional membership (up to three individuals), you can enjoy all the PRIMA webinars from the comfort of your office. In addition to the webinars, your membership will make you eligible to participate in PRIMA events throughout 2010.

Don’t miss any of the webinars! Please fill out the attached membership form, add your membership fee, and rush the envelope back to Jennifer Vance at Mayland Community College. We will respond by emailing you your receipt and webinar access information.

Preliminary webinar schedule for January and February 2010

Feb. 3, 10 a.m.: Eric Sickler with Stamats presents “Measuring and tracking the success of your marketing and public relations efforts” (Rescheduled from original date)

Feb. 12, 10 a.m.: Adam Brooks, an instructional designer at Central Piedmont Community College and co-founder of Geek Fest, presents “Hey you, tweet this!” Adam will help us understand how to use Twitter to our best benefit.

Feb. 17, 10 a.m.: Eric Sickler with Stamats presents “Developing an integrated plan, process and branding strategy at your college.”

Your new PRIMA officers!

October 9th, 2008

The 2008 PRIMA Conference is history, and one of the results is the election of new officers.  They are:

  • President Rosemary Britt (Director of Marketing & Communications, South Piedmont CC)
  • Vice President Monica Pace (Public Information Officer, Tri-County CC)
  • Secretary Beth Morris (Public Information Officer, Mayland CC)
  • Treasurer Jennifer Vance (Secretary for Student Development, Mayland CC)
  • Western Director Lynne Kilgore (Marketing Research and Media Analyst, Central Piedmont CC)
  • Central Director Mark Little (Program Promotion Director, Central Piedmont CC)
  • Eastern Director Richy Huneycutt (Director of Marketing and Recruiting, Lenoir CC)
  • Webmaster Andrew Beal (Public Information Officer, Vance-Granville CC)

Congratulations to the 2008-2009 officers, and thanks to the 2007-2008 officers for their service.

Photos from 2007 Conference now online

September 25th, 2008

Photos from the October 2007 PRIMA Conference (at Camp Kanuga) are now online here.

Perhaps this serves as a good preview of all the fun you’ll have at the 2008 Conference (Oct. 1-3). Just replace the mountains with the beach.

Enjoy!

Update on PRIMA Conference

September 22nd, 2008

There's been a change to the details on a presentation at the upcoming PRIMA fall conference.Here's the correct description of what is sure to be an interesting presentation by Lynne Kilgore and Mark Little of Central Piedmont Community College.

Stop Driving With the Rearview Mirror: Using Market Research Best Practices to Get in Front of Your Customers and Stay There

College marketing departments are increasingly under pressure to deliver customer-targeted communications that generate high volumes of inquiries and produce strong ROIs. In this session, Central Piedmont Community College will share its model for segmenting the College customer base, assessing customer needs and attitudes, incorporating the resulting data into compelling marketing tactics, and verifying the results.

Presenters:

Lynne Kilgore
Marketing Research, Media and Production Coordinator
Central Piedmont Community College
Charlotte, NC

Lynne has worked for the past four years in marketing and marketing research positions at Central Piedmont Community College. Prior to focusing on marketing research as a career path, Lynne worked in the academic research community, first as a survey software tester and data manager, and then on the other side of the house as a research grants and contracts administrator.

Mark Little
Program Promotion Director
Central Piedmont Community College
Charlotte, NC

Mark has worked for the past 14 years in various marketing capacities at Central Piedmont Community College in Charlotte, NC. He received an Innovation award in 1998 for his work developing an internet presence for CPCC’s Corporate and Continuing Education division. Mark has worked in eMarketing and account management since transferring to CPCC’s marketing department in 1998.

Update No. 2: the trip to Ingram Planetarium is no longer on our schedule. Still might be a nice place to visit while you’re there.

Contact our officers if you’re interested in attending the conference. It’s less than 2 weeks away!

Details on Fall 08 Conference now on web

June 10th, 2008

Go to http://prima-nc.org/ and click on the PRIMA Fall Conference logo to find out details on the conference, which will be held Oct. 1-3 at Sea Trail Golf Vacation Resort and Convention Meeting Center in Sunset Beach, NC.

Businesses interested in sponsoring the conference and showcasing their products and services to PRIMA members should check out http://prima-nc.org/sponsorship.htm


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