President Bonnie Davis, Director of Public Information, Piedmont Community College
Vice President Mike Gavin, Isothermal Community College
Treasurer Carolyn Reinhardt, Catawba Valley Community College
Secretary Ben Casey, Pamlico Community College
Western Director Chad Treadway, Wilkes Community College
Eastern Director Mary Tom Bass, Edgecombe Community College
Central Director Adam Brooks, Central Piedmont Community College
Webmaster Morgan Steele, Central Carolina Community College
Congratulations to all these new leaders!
]]>http://www.prima-nc.com/PRIMA-Conference-Agenda-6-23-10b.pdf
We’re looking forward to learning more about social media, including Facebook and Twitter, among other topics.
]]>PRIMA Conference 2010
Wednesday - Friday, Oct. 13-15, 2010
Mid Pines Inn in Southern Pines
For more information, contact Rosemary Britt at 704-272-5342 or rbritt@spcc.edu.
Check the PRIMA website soon for more details, including registration, vendor and sponsor forms.
]]>Enjoy!
]]>This is from Feb. 3. Eric Sickler with Stamats presents “Measuring and tracking the success of your marketing and public relations efforts.”
Once the presentation loads, slide the bar at the bottom to the five-minute mark where the actual presentation begins.
If you want to participate in future PRIMA webinars like this one, join PRIMA today. Eric Sickler will be back with us live on Feb. 17 at 10 a.m. talking about “developing an integrated plan, process and branding strategy at your college.”
]]>For only $20 for an individual membership or $50 for an institutional membership (up to three individuals), you can enjoy all the PRIMA webinars from the comfort of your office. In addition to the webinars, your membership will make you eligible to participate in PRIMA events throughout 2010.
Don’t miss any of the webinars! Please fill out the attached membership form, add your membership fee, and rush the envelope back to Jennifer Vance at Mayland Community College. We will respond by emailing you your receipt and webinar access information.
Preliminary webinar schedule for January and February 2010
Feb. 3, 10 a.m.: Eric Sickler with Stamats presents “Measuring and tracking the success of your marketing and public relations efforts” (Rescheduled from original date)
Feb. 12, 10 a.m.: Adam Brooks, an instructional designer at Central Piedmont Community College and co-founder of Geek Fest, presents “Hey you, tweet this!” Adam will help us understand how to use Twitter to our best benefit.
Feb. 17, 10 a.m.: Eric Sickler with Stamats presents “Developing an integrated plan, process and branding strategy at your college.”
]]>Congratulations to the 2008-2009 officers, and thanks to the 2007-2008 officers for their service.
]]>Perhaps this serves as a good preview of all the fun you’ll have at the 2008 Conference (Oct. 1-3). Just replace the mountains with the beach.
Enjoy!
]]>There's been a change to the details on a presentation at the upcoming PRIMA fall conference.Here's the correct description of what is sure to be an interesting presentation by Lynne Kilgore and Mark Little of Central Piedmont Community College.
Stop Driving With the Rearview Mirror: Using Market Research Best Practices to Get in Front of Your Customers and Stay There
College marketing departments are increasingly under pressure to deliver customer-targeted communications that generate high volumes of inquiries and produce strong ROIs. In this session, Central Piedmont Community College will share its model for segmenting the College customer base, assessing customer needs and attitudes, incorporating the resulting data into compelling marketing tactics, and verifying the results.
Presenters:
Lynne Kilgore
Marketing Research, Media and Production Coordinator
Central Piedmont Community College
Charlotte, NC
Lynne has worked for the past four years in marketing and marketing research positions at Central Piedmont Community College. Prior to focusing on marketing research as a career path, Lynne worked in the academic research community, first as a survey software tester and data manager, and then on the other side of the house as a research grants and contracts administrator.
Mark Little
Program Promotion Director
Central Piedmont Community College
Charlotte, NC
Mark has worked for the past 14 years in various marketing capacities at Central Piedmont Community College in Charlotte, NC. He received an Innovation award in 1998 for his work developing an internet presence for CPCC’s Corporate and Continuing Education division. Mark has worked in eMarketing and account management since transferring to CPCC’s marketing department in 1998.
Update No. 2: the trip to Ingram Planetarium is no longer on our schedule. Still might be a nice place to visit while you’re there.
Contact our officers if you’re interested in attending the conference. It’s less than 2 weeks away!
]]>Businesses interested in sponsoring the conference and showcasing their products and services to PRIMA members should check out http://prima-nc.org/sponsorship.htm
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